FUNDAMENTALS OF BUSINESS START SUCCESS
in Sample CategoryWhat you will learn?
1. Core Readings / Books
2. Worksheets & Templates
3. Video Lessons / Tutorials
4. Online Tools & Platforms
About this course
The Fundamentals of Business Start-up Success refer to the essential building blocks that every aspiring entrepreneur must understand and implement to increase the chances of launching and sustaining a successful business. These principles form the foundation for creating a strong business model, avoiding common pitfalls, and navigating the challenges of the startup journey.
✅ Key Components:
Clarity of Vision & Problem-Solving Approach
Understand the core problem your business will solve.
Define a clear mission and long-term vision.
Customer & Market Understanding
Conduct thorough market research.
Identify your target audience and their real needs (not assumed).
Minimum Viable Product (MVP)
Start lean: develop a basic version of your product or service to test in the market quickly.
Gather feedback and improve iteratively.
Business Model & Revenue Strategy
Choose the right business model (B2B, B2C, SaaS, subscription, etc.).
Understand how the business will make money.
Legal & Compliance Basics
Register your business properly.
Know your statutory obligations, like GST, labor laws, IP registration, etc.
Financial Planning
Budget smartly: manage cash flow, burn rate, and funding sources.
Explore options like bootstrapping, angel investors, or venture capital.
Prerequisites
Related Courses
FAQ
Comments (0)
Review of your
Psychometric tests and Majors in the context of
Entrepreneurship
Effectuation : Method for Business Start in uncertain times
Effectuation is based on taking action and exploring possibilities, rather than trying to predict the future. CHRISTINE A RABIN: Specially for women entrepreneurs
GOAL GETTING WITH GEN AI
PROMPTS
&
USING S.M.A.R.T FOR
“OUTCOME” and “P.A.C.T” (Purposeful,
Actionable, Continuous, Trackable)
FOR OUTPUT
intro to Business in India
Class Method Broad guidelines - Elon Musk
Video Summary & GD:
https://www.indi
afilings.com/learn
/business-startupchecklist/
https://www.yout ube.com/watch?v
=rRRg_jyTOvk
Business Startup Checklist
In an age dominated by social media, Indian influencers have become powerful voices shaping perceptions of the country—both within and outside its borders. But are they telling the full story?
This video explores how influencers often present a skewed, overly glamorized, or politically slanted version of India, ignoring the deeper realities of everyday life: inequality, infrastructure challenges, rural neglect, cultural complexity, and more. From lifestyle bloggers showcasing luxury to travel vloggers romanticizing poverty, we break down the narratives that dominate online—and how they differ from the ground truth.
The Startup ecosystem ( India and overseas)
& The 5 reasons why Startups succeed - Idea Lab research
The Ecosystem in the Gulf luring Indian startups .
The Ecosystem in the Gulf luring
Indian startups
This module introduces the foundational principles of the Lean 3S Startup framework, focusing on two critical concepts: Velocity and Waste. Learners will explore how startups can increase their speed of execution (velocity) while identifying and eliminating non-value-adding activities (waste) to achieve leaner, more efficient operations.
Through real-world startup scenarios and practical examples, this module equips learners with tools to recognize different types of waste, measure process velocity, and apply lean thinking from day one.
The assessment consists of Multiple-Choice Questions (MCQs) designed to test understanding of key concepts, terminology, and applications related to Lean 3S practices.
One of Ash Maurya’s core philosophies is that successful startups don’t begin by building solutions—they start by deeply understanding the problem. Entrepreneurs often make the mistake of getting emotionally attached to their initial idea or product. However, that idea might not actually solve a meaningful or urgent problem for customers.
Generate Ideas - A great
place to look for ideas, are problems which you or the people around you are experiencing. This provides you with the initial CUSTOMER SEGMENT for Box 01 in the LBC
Articulate the JTBD "Jobs - to - Be -Done" for the
CUSTOMER SEGMENT identified and WHO/HOW these are being fulfilled currently, for HOW MUCH?.
For Box 02 in the LBC
GD Theme: RISK
“The Market is not mature, your Product is”.
https://strategyn.
com/jobs-to-be-d one/
"Exercise: Do the Learner Canvas", a practical tool popularized by Ash Maurya to help entrepreneurs, intrapreneurs, and students internalize the Lean Startup mindset.
Traction is evidence that your product or business is gaining momentum in the market. It's not just about launching; it's about proving that customers are adopting your solution, using it, and ideally, paying for it.
Maurya defines traction as the rate at which a business model captures monetizable value from its users.
Co-Founders and Staffing Contract Types and the serious business reasons and consequences for getting it wrong.
Team formation challenges.
How Founders handle their people contracts
Introducing the BMC/Lean Business Canvas - Stage = Define & Articulate the “Problem/Solution Fit"
Social Validation using GEN AI will be taught .eg. reddit answers and other portals
Various sources & articles
9.1 All Types of Business
9.2 Manufacturing Business
100 Item Checklist template shared
LO: Understand the must do’s for set up
https://pletheonconsulting. com/new-manufacturing-pl
ant-setup-complete-guide-2
021/
LO: Understand the must do’s for set up
Central State Women Entrepreneur rules and schemes MSME schemes
Unit economics & Business Models + metrics that matter to Investors
REVIEW OF BUSINESS MODEL &
PITCHDECKS - 2 DEMO DAYS
Unit economics & Business Models + metrics that matter to Investors
LO: How Founders handle their Core Business Drivers with clarity.
Innovation Accounting and basic Financial statements - P&L, balance Sheet & Cashflow statement.
Unit economics & Business Models + metrics that matter to Investors
Term Sheets & valuation Methods
https://www.100x
.vc/isafe
LO: Find a PROBLEM worth solving
● GOOTB –
Understand the Problem by getting out of the building ● Introduction to Design Thinking - only mention the
IBM certification
Assessment: MCQ
TECHNIQUES:
● Guesstimation
Case study & Template provided
